Hello Fresh Social Media Campaign

Hello Fresh is a food service that you sign up for and they send you fresh ingredients that create a meal for dinner. It has become very popular among millennials and families. It targets people who are busy but still want a healthy, fresh and easy meal they can cook up fast. There are a few companies that also do the same thing but this one stands out to me for its use of social media.

They have figured out a way to use Instagram to their advantage. Besides their own Instagram which is filled with bright and colorful meals, they have looked to social media influencers to help spread their name. They have these people post on their own social media a picture or video of their food or cooking the food and a caption about how great it is to be able to cook their own meals without having to do any of the prep. The food comes all packaged to your door and all you do is follow the easy step-by-step instructions to get a perfectly cooked healthy meal. You also don't have to worry about extra ingredients because it is measured out beforehand. At the end of the entry, they give a discount code to get started. By adding this discount code, it gives people a little bit of an incentive to start the service and allows Hello Fresh to track how effective each social media influencer is.

Along with social media influencers, they also have a few hashtags that have been going around from their page and their collaborators. Some of these hashtags are #freshfriends and #hellofreshpics. This encourages anyone to post a picture of their creation and show their friends.

Hello Fresh has definitely encouraged people to cook their own food instead of going out and buying something fast and possibly unhealthy. By cooking your own food, you are in charge of what you put it in. Since it is shown a reason people don't cook is simply because they can't come up with easy, fast recipes. This definitely solves that problem by allowing people to still cook and have fresh food. Even if you substitute this meal service only a few days a week thats less that you would have to think of your own recipes.