FoodFinder Social Media Campaign

FoodFinder social media campaign would focus around cooking, encouraging people especially children to cook and be creative. Since FoodFinder is all about using ingredients they already have, this campaign would encourage making simple and easy recipes from stuff they have in their house. Parents would post using the #kidswhocook to post videos and pictures of them cooking with their kids. It is proven that kids who learn to cook earlier tend to eat healthier foods. They are also aware of more foods and have a more diverse palette. 

This campaign would also use social media influencers to post with their own kids and spread the word that way. They would also talk about FoodFinder and how easy it is to find ingredients that make easy meals in their house with their kids. It would focus on Instagram and Twitter but YouTube influencers can also post videos. There are a lot of vloggers on YouTube that post daily or weekly vlogs. They can talk about FoodFinder in their videos and promote it that way. This will allow people to see first hand how the app is used and why it is so important to cook with your kids. 

These three social media platforms will be essential to promoting healthy eating, the FoodFinder app and cooking with your kids.